TeeChip - How to sell shirts with Facebook Ads

welcome everyone
now that ad objectives and formats are
out of the way we've arrived at the last
step in the Facebook ad process the ad
manager let's get started audience
insights one of the most important parts
of the process is defining the audience
cusotm t shirts no minimum 
we suggest you create a custom audience
before creating your ad to make the
setup easier and the add more effective
when doing so make sure to start with
targeting one interest that fits the
design use the demographics and page
likes tabs to help you with your
research and expand to other areas add
an additional interest especially ones
that can be centered keywords and save
that audience for later ad format or the
create ad option you'll initially be
asked which format you when your ad to
be it
ignore that and click the use existing
post option instead the main difference
between the create ad option and the use
existing post option is the look of the
ad itself the create ad option requires
you to have an info text headline news
feed link and a call-to-action button
for your ad this can be efficient for
some business models but for selling
teacher products the use existing post
option is a proven method because it
shows a bigger area of the ad creative
image allowing it to be more
eye-catching on the Facebook newsfeed to
create a post ad simply press the plus
button under creative testing and budget
it's important to understand your
margins before you set your budget
calculating the base costs for each t
chip product your advertising and the
marketing cost of the ad spend all
determine the total profit you make we
recommend using default list prices on t
chip but you can tweak them as you see
fit to raise your profit margin with
that being said we also recommend
setting the ad budget to $5 daily this
allows for low cost and advertising and
a higher reward and profit when testing
for winning PPE ads which again you will
need a Facebook page for when testing
important key performance indicators to
look for and monitor our cost per result
comments CPMs
CTRs and Facebook pixel events because a
lot of ads don't convert sales for the
first few days we recommend these
metrics for gauging the potential of
your ads if by day 30 you don't have any
sales stop your ad and retry using a
different audience
if you do have sales start scaling up by
creating a website conversion that
scaling once you have a PPE ad that's
getting decent engagement you have a
winning app you can scale that winner up
and earn more money with a conversion
app the trick here is to use the same
structure as the PBE ad or rather the
PBE ads themselves to do that go to the
add a business manager drop-down in the
top left page post then copy the ID
number of the PPE ads you want to use
then navigate back to the ad level of a
manager click the tab use existing post
scroll down to select post underneath
creative and paste in the ID number this
chooses the exact same ad or post so
engagement is shared and you're more
likely to convert using this trick
transfers all the engagement and
activity of your winning PPE adds over
to the conversion ads and will give your
conversion ad a boost in the Facebook ad
algorithm we recommend that you start
testing with a low five dollar daily
budget on days one to two because if
this ad doesn't convert sales you can
stop if it's a winner and you converted
sales move on to $15 four days three to
five then $30 four days five to six and
if your ad is still performing well move
on to forty five to sixty dollars and
remember it's important not to scale
your ads too fast or you will reset the
algorithm and your ads won't be
effective and that about covers of
Facebook ads thanks for watching